Certifications & Skills

This section highlights professional certifications I have completed to strengthen my skills in marketing, strategy, and digital business. These certifications reflect my commitment to continuous learning and provide practical training in areas such as digital marketing, SEO, analytics, and e-commerce.

Professional Certification: Google Digital Marketing & E-Commerce

Completed via Google & Coursera — 8 -course professional certificate program

I completed the Google Digital Marketing & E-Commerce Professional Certificate through Coursera, which provided foundational training in digital marketing strategy, customer acquisition, SEO, analytics, and e-commerce fundamentals. The program covered key areas including search engine marketing, social media strategy, email marketing, and data-driven decision-making for online business growth.

Through this certification, I developed practical knowledge in building digital campaigns, analyzing performance metrics, and understanding customer behavior across online platforms.

SEO • Google Ads • Email Marketing • Analytics • E-commerce Strategy

Skills 

These skills are applied across academic consulting projects, digital marketing certification work, and ongoing nonprofit campaign development for the Kennedie June Von Ryan Foundation.

Business Strategy & Consulting

  • Strategic problem-solving and business analysis
  • Market and competitive research
  • Case study analysis and structured recommendations
  • Translating data into actionable business insights
  • MBA-level consulting project execution (CSUN)

 

Digital Marketing & Campaign Development

  • SEO audits and optimization strategy
  • Google Ads campaign structure and targeting
  • Social media campaign planning and execution strategy
  • Customer acquisition and audience segmentation
  • Marketing funnel development

 

 

Email Marketing & CRM Tools

  • Email campaign strategy and content structure
  • Audience segmentation and engagement planning
  • Constant Contact campaign development
  • Messaging strategy for nonprofit outreach and engagement

Analytics & Data-Driven Decision Making

  • Marketing performance tracking and evaluation
  • Customer behavior analysis
  • KPI development and reporting
  • Using data to refine campaigns and strategy