Case Studies Introductions
This section highlights selected projects from my academic and professional experience in consulting, marketing, and nonprofit development. The first featured project is my MBA consulting project completed through California State University, Northridge, where I applied strategic analysis and real-world business solutions to a client-based consulting assignment.
In addition to this work, this section will also include ongoing campaign development for the Kennedie June Von Ryan Foundation. These projects focus on nonprofit marketing, community engagement, and building long-term outreach strategies to support the foundation’s mission.
As this portfolio continues to grow, additional projects will be added as they are completed. This reflects my ongoing development in strategy, marketing execution, and applied business experience across both academic and professional settings.
MBA Thesis California State University, Northridge
My MBA thesis at California State University, Northridge was completed as a comprehensive consulting project, effectively integrating rigorous academic research with real-world business strategy and informed decision-making processes. The project involved meticulously analyzing complex business challenges using structured research methods and established frameworks, translating findings into practical, actionable, data-driven recommendations that could be readily implemented by businesses seeking to enhance their operational effectiveness and strategic positioning.
The full thesis, including methodology and detailed findings, is available through CSUN’s ScholarWorks repository.
Kennedie June Von Ryan Foundation (KJVR) - Marketing Campaigns in Development
This section highlights ongoing marketing and outreach campaigns I am developing for the Kennedie June Von Ryan Foundation. These initiatives aim to enhance digital presence, boost community engagement, and support long-term fundraising and scholarship awareness.
Current work includes an SEO audit to improve visibility, a Google Ads campaign to increase targeted reach, a structured social media campaign to enhance engagement and brand awareness, and an email marketing strategy with Constant Contact for donor and community communication.
As these projects progress, this section will be updated to reflect strategy development, execution, and performance outcomes for each campaign.
Marketing Strategy Roadmap
This roadmap outlines the foundation of the digital marketing strategy for the Kennedie June Von Ryan Foundation, providing a structured framework to guide campaign planning and execution.
Phase 1: SEO Audit
The first step before launching Google Ads, social media, or email marketing campaigns is conducting a comprehensive SEO audit of the Kennedie June Von Ryan Foundation’s website and digital presence. This includes analyzing website performance, search visibility, and social media metrics to understand the current audience and demographics.
The audit focuses on identifying keyword gaps, evaluating on-page optimization, and uncovering technical issues like site performance and accessibility. Initial improvements will be made based on these findings to enhance the foundation’s digital presence and create a more effective platform for future campaigns.
After this phase, a social media campaign will be developed to boost awareness, drive engagement, and generate sign-ups for future email marketing. As audience insights and goals are refined, a targeted Google Ads strategy will be implemented to reach relevant users and support growth objectives.
| Metric | Before | After | Goal/ impact |
|---|---|---|---|
| Page load speed | TBD | TBD | Improve user experience & SEO ranking |
| Organic impressons | TBD | TBD | Increase visibility |
| Bounce rate | TBD | TBD | Improve engagement |
| Keyword rankings | TBD | TBD | Expand search reach |
| CTR (search | TBD | TBD | Improve traffic quality |
| Email signups | TBD | TBD | Increase audience conversion |
Baseline data will be established during the initial SEO audit phase, with performance tracked throughout campaign implementation to measure optimization impact.
Marketing Strategy Roadmap Phases 2–4
The following campaigns are part of a phased strategy designed to build awareness, engagement, and long-term audience growth based on insights from the initial SEO audit.
Phase 2: Social media campaign
Phase 3: Google ad campaign
Phase 4: Email campaign
Developing a social media strategy to boost brand awareness and engagement through structured content planning, audience targeting, and performance tracking on key platforms.
Developing a Google Ads campaign aimed at enhancing targeted visibility and engagement through keyword strategy, audience targeting, and optimized ad copy. The campaign will be refined using performance data to improve results and drive measurable outcomes.
Building an email marketing campaign using Constant Contact focused on audience segmentation, consistent communication, and data-driven optimization to improve engagement and outreach.
The following campaigns are part of a phased strategy designed to build awareness, engagement, and long-term audience growth based on insights from the initial SEO audit.